Struggling to Grow Your Business?
I specialize in helping $0-$30M brands grow profitably.
My Entire Process Starts with LISTENING.
To you, your team, your customers and your data. Each brand has unique challenges and uncovering and understanding them is the only way to build and execute a winning strategy.
Fractional CMO Opportunities
I bring 15+ years of executive experience helping consumer brands grow, including leading Fracture from an angel-funded startup to $30M+ in revenue and a successful private equity acquisition as CMO.
I’ve also guided smaller founder-led brands in ecommerce, CPG, subscription, and wellness, leading my teams to improve acquisition, conversion, and customer LTV.What I offer is both the depth of having scaled a brand through every stage of growth and the versatility to work hands-on with lean teams. I’ve built growth engines, crafted brand stories, and optimized performance marketing systems that deliver profitable results. If you're here it's probably because you need help...let's chat.
When I joined Fracture as their first CMO in 2013, the Gainesville-based photo products startup was in crisis mode. The company was burning through investor cash with no clear growth strategy, and both the board and investors had lost confidence in the business. What I walked into was a small team of two, a modest $50K marketing budget, and a lot of skeptical voices questioning whether this design-forward ecommerce venture could ever find its footing in the competitive photo products market.Seven years later, we proved those doubts wrong in spectacular fashion. By the time we exited to private equity in 2020, we had achieved 36x revenue growth and transformed Fracture into a lifestyle brand and mature D2C powerhouse. I grew our marketing budget to $11M while building a 14-person team that spanned performance marketing, content, lifecycle management, and brand strategy. The key was diversifying beyond digital—we tested and scaled into underused channels like linear TV, podcasts, and satellite radio that our competitors were ignoring. Throughout it all, we maintained laser focus on customer experience and retention, keeping our NPS above 8.5.
What started as a company on the brink became a success story that validated the power of strategic marketing leadership during the most critical growth phase of a business.
Growth Advisor/Fractional CMO Wins
My true passion now is identifying solutions to the BIG problems that are preventing growth.Unlike many consultants, I like to roll up my sleeves and actually do the work when teams simply don't have the team or technical knowledge.Cast Jewelry
- Built foundational digital marketing structure and configured platforms to include GA4, GTM, Meta/Google Ads, Klaviyo pixels.
- Build promo strategy and launched TOF awareness as well as BOF + retention campaigns across all social channels+email